You're Wasting Money on Google Ads. Here's How to Fix It.

Let me guess: you're spending $2,000+ a month on Google Ads, getting a bunch of clicks, but the phone isn't ringing nearly as much as you expected.

You're not alone. Most contractors we talk to are losing 40-60% of their ad spend on clicks that will never turn into customers.

The Problem Isn't Google Ads

Google Ads works. We've seen it generate $50+ leads for HVAC companies and $30 leads for electricians. But it only works if it's set up right.

Here are the most common money-wasters we see:

1. Broad Match Keywords

If you're running broad match keywords like "air conditioning," you're showing up for searches like "how does air conditioning work" and "air conditioning history." Not exactly ready-to-buy customers.

**The Fix:** Switch to phrase match and exact match keywords. Yes, you'll get fewer clicks. But they'll be the RIGHT clicks.

2. No Negative Keywords

Without negative keywords, you're paying for clicks from people searching for "AC repair jobs," "DIY AC repair," and "free AC repair."

**The Fix:** Add these negative keywords immediately: jobs, careers, DIY, how to, free, training, school, certification.

3. Wrong Location Targeting

The default setting shows your ads to people "in, or who show interest in" your location. That means someone in California researching Phoenix AC companies sees your ad.

**The Fix:** Change to "People IN or regularly IN your targeted location."

What to Do This Week

• Log into your Google Ads account
• Check your search terms report (you'll probably be shocked)
• Add negative keywords for anything irrelevant
• Switch your location targeting
• Review your keyword match types

Or, if you'd rather have someone handle this for you, that's what we do.