Why Your Website Isn't Getting Calls (It's Probably One of These 5 Things)
You paid good money for that website. It looks professional. So why isn't anyone calling?
Here are the 5 most common website killers we see:
1. Your Phone Number Is Hiding
If visitors have to scroll or click to find your phone number, you're losing calls. It should be in the top right corner of every page, big and clickable.
2. No Clear Next Step
"Welcome to ABC Heating & Cooling!" Okay, great. Now what? Every page needs a clear call-to-action: Call now, Get a quote, Schedule service.
3. It's Slow
If your site takes more than 3 seconds to load, half your visitors are gone. Test it at Google PageSpeed Insights.
4. Not Mobile-Friendly
60%+ of your visitors are on phones. If they have to pinch and zoom, they're calling your competitor instead.
5. No Trust Signals
Licenses, insurance, reviews, guarantees, years in business. These matter. If they're not on your homepage, add them.
The Quick Fix Checklist
- Phone number visible on every page
- Click-to-call enabled on mobile
- Clear CTA above the fold
- Page loads in under 3 seconds
- Reviews and trust badges visible
Fix these five things and you'll see more calls within a week.
HP Marketing Pros
HP Marketing Pros Team
Practical marketing guidance from a team with decades of experience in and around trades businesses.
Need a hand with this?
Want us to handle this stuff for you?
Stop worrying about marketing and focus on what you do best: running your business.
Let's Talk