Should You Be Running Facebook Ads? Honest Answer Inside.

"Everyone says I need to be on Facebook." Sound familiar?

Here's the honest answer: Facebook ads CAN work for contractors. But they're not the first thing you should focus on.

Google Ads vs. Facebook Ads

**Google Ads:** People are actively searching for your service. High intent.

**Facebook Ads:** People are scrolling, not searching. Low intent.

For most contractors, Google Ads should come first. You're catching people when they need you.

When Facebook Ads Make Sense

• **You've maxed out Google:** You're already getting all the leads Google can give you
• **Maintenance plans:** Selling ongoing services to existing customers
• **Seasonal promotions:** AC tune-ups in spring, heating checks in fall
• **Brand building:** Staying top-of-mind in your area
• **Recruiting:** Finding new technicians

When to Skip Facebook Ads

• You're just starting out
• Your budget is under $1,500/month
• You don't have a good offer
• You can't handle more leads right now

If You Do Run Facebook Ads

• Target homeowners in your service area
• Use video when possible
• Have a specific offer (not "Call us!")
• Retarget website visitors
• Budget at least $30-50/day

The bottom line: Get your Google presence locked in first, then add Facebook as a growth lever.